Why Does Business Need Good Design?

4 min readOct 23, 2018

There are two applications with similar features of real-time location tracking. One app has convenient and easy to use zoom control and current location buttons. A user can easily use only the thumb of a hand that holds a smartphone. Buttons in the second app are inconvenient to use. What app does a user choose?

Good design sells. As a startup founder or a business owner, you need to invest in quality design and make it a top priority for your app success. Careful design plays a crucial role in making a good first impression, setting your product apart compared to your competitors, solving problems, boosting brand awareness, and bringing profits.

In this article, openGeeksLab has outlined the key reasons why great app design is a worthy tool for your business.

7 Reasons Why Design Is a Worthy Tool for Your Business

Design is not just a tribute paid to fashion, but a powerful, multifunctional, and profitable business development tool. Therefore, your main goal as a business owner in design creating is to make it not only beautiful, but also highly functional, understandable, convenient, and useful. And that’s why.

Strong Design Makes Good First Impressions

According to various studies, it takes only 50 milliseconds to capture a user’s attention. Google confirmed this data in its own research and found out that users need even less time to form an opinion — between 17 and 50 ms. Thus, you’ll have less than one second to show people who you are and what you offer.

Determine what kind of the first impression you want to make — fun and exciting, informative and useful, or reliable and trustworthy. And depending on your needs, choose appropriate business app design, tone of voice, brand colors, prints, logo, clear layout, easy navigation, pop-ups, etc.

Effective Design Solves Users’ Problems

Design of your app is effective only in that case when it addresses users’ needs. If you have a creative app design that looks good but doesn’t solve users’ problems, then this is a bad one.

Great Design Makes Your Brand Memorable

Experts state that Americans see from 4K to 10K ads daily. People ignore the majority of ads they see and remember only about 15. When users need to choose between some apps with similar features, they choose an app they recognize or an app with more enjoyable visual solutions. If you want to stand out competitors and make your brand memorable, create thoughtful, useful, and attractive design. Follow the main design principles, guidelines, and techniques — color palette, layout, elements, brand concept, etc.

Good Design Affects Users’ Trust

British experts have analyzed how design and content factors influence trust and mistrust of health-related platforms. As the results show, 94% of research participants pointed out such issues as complex and busy layout, lack of navigation aids, boring web design, pop-up adverts, poor search facilities, etc. And only 6% paid attention to content issues.

Keep things simple and flawless, and users will trust your app for years to come.

Thoughtful Design Makes Your App Convert

When you invest in design, you also increase your app conversion. Whatever your goal is, it helps users to find what they are searching for. Thoughtful visual part motivates people to click desired buttons, fill contact forms, make in-app purchases, etc. Just don’t push it, otherwise, people may easily get confused and abandon your app.

Quality Design Makes Your App More Attractive and User-Friendly

As a business owner, you are eager to use complex and advanced solutions. At the same time, you need to make your users happy with the way they interact with your app. Pleasing to the eye design brings a positive attitude to a product. Simple and not overloaded interface makes the processes for people quicker and easier to understand.

Careful Design Translates the Business Message into a Visual Language

Users don’t want to make decisions based on a long list of app features. They want all product values to be described in the form of a short, pithy, and convincing message. Careful design is the best way to translate your business message into a visual language. Describe your values in a laconic way considering users’ needs.

Conclusions

As you see, great mobile app design is much more than an aesthetic thing. If you want to stand out as a brand worth noticing, invest in design. Careful and thoughtful visual solutions enhance your business, make people trust you, and use your app again and again.

If you have any further questions, please don’t hesitate to contact us.

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This article was originally published on the openGeeksLab blog.