Nice To Match You: An Ultimate Guide To A Dating Platform Development

Originally published at on November 5, 2020

If you’ve been thinking about creating a dating platform, now’s the time to jump into the niche! The current technological progress, which is constantly increasing the tempo of life, dictates its terms, encouraging people to seek a convenient way-out even in a romantic life sphere. More and more men and women browse professional dating services to find a couple in a matter of seconds.

As it goes in the research, 30% of American adults use online services, and 12% of them have found a strong relationship within a dating platform. For instance, Tinder alone already has 50 million users, a fifth of whom use the app daily. Even more, 54% of Americans state that relationships started via a personal dating service are as successful as relationships that begin in person.

In this post, OpenGeeksLab will unlock how to create a dating app and monetize people’s will to find their perfect match.

How Do Online Dating Services Work?

Dating apps are high-end dating services that bring people together based on a match on mutual interests, age, gender, sexual orientation, location, appearance. A dating platform allows users, once a match has been made, to view photos, explore profile descriptions, chat with each other, and make in-app voice or video calls.

Market Research of Dating Apps

Dating platforms are confidently making traditional dating a thing of the past. As the forecast shows, the global dating app market will surpass $8.4 billion by 2024.

The novel COVID-19 crisis notably plays a significant role in boosting online dating platforms’ popularity. While the pandemic has led to nightmarish global imbalances, top dating services mark a whopping 82% jump For example, Bumble reported that in the second week of March, the number of active users grew up to 8%. Tinder stated that the average call length increased by 30%. What’s more, this dating site platform witnessed a world record-breaking number of swipes: over 3 billion times on March 29, 2020!

Now let’s take a closer look at what makes online dating services so attractive and the benefits of using them.

Benefits of a Dating Platform

Personal dating service like a magic wand allows meeting so many more people than one can with traditional dating methods as they might never cross their paths by chance in real life. As these apps show no signs of shortage these days, every dating platform aims to offer users something-of-a-kind to stay relevant, demand, and popular. Nevertheless, all online dating services have five core advantages in common.

1. Saving Time

2. Convenient for Busy People and Introverts

3. Soulmates May Be Nearby

4. Ability to Interact Only with Compatible People

5. Plenty of Slices of the Dating Pie

Now that we’ve figured out the core benefits, let’s dive into where to start if you are about to create a dating app.

Essential KPIs for High-End Dating Services

Before you jump into creating professional dating services, you should consider some niche peculiarities that affect product development and future success.

1. Market and Competitor Research, Business Analysis

Consider local market tendencies and trends. So far, Americans, Brazilians, Japanese and South Koreans love and use dating apps the most while France, Germany and Saudi Arabia have the lower market share. Meanwhile, a younger audience, 85% of those under 34, surf online dating platforms the most actively. Another data shows that 64% of young people between 18 and 24 state that the apps provide more varied choices about who they date. On top of that, 52% of users aged 55–64 use these platforms for dating and friendship.

2. Unique Value Proposition

For example, Hater connects people who hate the same thing. In Bumble, only girls take the first step in hooking up. Happn allows you to communicate with people who are nearby right now, within 250 meters. WooPlus is an inclusive application for people of all sizes letting them go off the usual app inhibitions and show themselves as they are, in all their glory. JSwipe is an application targeted at Jewish singles seeking for new relationships. Grindr, Hornet, Her, Scruff designed only for LGBTQ people. Fairytrail, an app for remote workers and travelers, has shown a bittersweet increase in use during the pandemic.

3. Matching Algorithm

  • Location-Based Matching

Some apps like Bumble and Tinder match people nearby. Users set preferred radius they want to look for a partner, and then the algorithm suggests people in desired geolocation.

  • Computed-Based Matching

This kind of algorithm calculates compatibility percentage by comparing answers suggested by bots. Even candidates omitting similar questions can be matching.

  • Preference-Based Matching

These algorithms analyze candidates based on their social networks, comments, or questionnaires. A program collects information about users’ preferences, hobbies, lifestyle, expectations, analyzes answers and then matches them up.

  • AI-Based Matching

This type of algorithm provides more accurate matching. Thanks to artificial intelligence, a program quickly and efficiently analyzes tons of factors, gathering various slices of information.

4. Privacy and Security

Accordingly, our first priority is to prevent your consumers from catfishing. The best thing you can do to ensure safe dating services is double-check users’ information as follows:

  • Make users confirm their accounts via user-preferred channels and verify their profiles via photo verification. The verified pages will display verified status: a small checkmark next to their name for others to trust.
  • Allow people to filter messages automatically or manually, eliminating threats or offensive messages.
  • Make sure users can complain about inappropriate and indecent behavior, and you take action against arising issues.
  • Provide blacklist function.
  • Take measures to protect users’ sensitive data.

When people are less anonymous, they are less likely to pose a threat.

5. UI/UX Design

6. Interactivity and Gamification

7. Choose a Software Vendor

Must-Have Features to Create a Dating App

The regular app should offer both basic and advanced options to cover diverse target groups.

Basic Feature Set

1. Access Control

2. Profile Management

3. In-App Chatting Capability

4. Geolocation

5. Matching Mechanism

6. Explore Profile

7. Integration With Social Networks

8. Settings

9. Push Notifications

Extended Feature Set

1. Profile Promotion

2. Advanced Swipe

3. Unlimited Likes

4. Unlock Mutual Likes

5. No Location Binding

Admin Panel

1. User Management

2. Report Management

3. Financial Management

After we’ve covered a set of basic/advanced functionalities that every personal dating service should have, let’s move on to how to monetize people’s will to find their perfect match.

Ways to Monetize Online Dating Services

1. Premium Version

2. In-App Purchases

3. Freemium

4. In-App Ads

5. Local Partnerships

As you see, there are enough monetization opportunities. It’s up to you what to choose.

It Is Indeed High Time to Create a Dating App

Contact us and get your lucky ticket. Together we will create an ideal matchmaker that will take off. If you’re still doubting, click this link to book a free 15-minutes online consultation with our experts.