How To Make Landing Page That Sales: 11 Essentials
Originally published at opengeekslab.com on September 25, 2020
When you make landing page, you showcase your customers, like in a store window, items they want, without making them go inside to look closer. No matter who you are, a one-person startup owner, or a giant enterprise runner, your digital success is densely influenced by how well you can draw in leads and build a robust online presence. Here is when a landing page may save the day. Enhanced with appropriate types of testing and targeting, a landing page can help boost your conversion rate by up to 300%.
In this post, OpenGeeksLab dwells upon how to make the landing page and the benefits a perfect landing page brings to your business.
What Is a Landing Page?
In the modern Internet space, users are presented with a huge mass of competing advertisements. When users click on an ad that caught their attention but don’t find what they were looking for, they will lose interest and move on to the next one. Creating a good landing page solves this problem. When you create landing page, you can drive traffic, improve SEO, and build your brand.
A landing page is a standalone web page that consumers might land on that serves one specific purpose. It acts as the next step for your target audience towards becoming customers. Bright, informative, attracting visitors’ attention; it does not overload them with unnecessary information. It provides an opportunity to give essentials about your offer in seconds, encouraging users to take active actions. This can be buying, registering, downloading a file, subscribing, providing personal information, or simply going to the required page.
Advantages of a Landing Page
Business owners have lots of information about products, and users usually pay little attention or have no time to explore all that stuff. The main advantage, when you create website landing page, is the user’s focus on one offer.
1. Get Users Interested
You only have 8 seconds to make an impression on a landing page. When you make landing page, you make a first impression of your product/service, and main purpose of your business. Once users land on your landing page, you need to grab their attention with visual components (video, graphic, images) and prompt them to take immediate action.
2. Build a Strategy for Business Goals
Creating a good landing page helps you diversify your strategy to achieve your business goals. You can target and design these pages to serve a specific target audience.
3. Promote Your Products
Landing pages help spread your messages online and draw attention to your marketing campaign. This will help motivate visitors to be active, subscribe, or check messages.
4. Increase Credibility
Authority is what sets a brand apart. When creating a good landing page, remember that it should inspire trust at first sight and showcase your experience. By adding testimonials or online reviews, you get loyal customers.
5. Grab Leads and Conversions
When you build your own landing page, you can reach higher conversions. Targeting your pages correctly can increase conversion up to 300%, search traffic, and help you target an interested audience. Completed forms with personal information can be your indicator in identifying potential leads.
6. Test Landing Pages
You can test every aspect of your landing page to be confident that it fulfills its role and reaches potential customers. You can monitor and tweak your web page content to create the perfect content.
7. Accurate and Direct Service Demonstration
When you make the landing page, you clearly demonstrate your brand’s value. It helps the audience find a suitable service/product and show solutions that you offer.
Сreating a good landing page plays an essential role in business environment. Many companies use landing pages alongside their websites based on what marketing campaigns and promotions they are currently running.
Landing Page vs Homepage
When comparing a landing page and a homepage, it becomes obvious that they are both significant components of your activities. Basically, a homepage is like a calling card, the first impression that greatly influences opinion about your company. A landing weи page is one where users go for a sole target request; it must convince users that you have what they need. It is vital to understand differences to track user actions and understand exactly how a particular page works.
Types of Landing Pages
Which type of perfect landing page to choose depends on your business targets. Here are the core ones:
1. Lead Generation Landing Page
Lead generation is getting user contacts for further potential sales. Thanks to leads, you get data on what exactly potential clients want to receive. On the lead page, in addition to brief information, visitors are offered a form where they need to fill in several points (name/last name, email, describe their issue, other data). To motivate customers to fill out forms, they can be offered a reward (discount code, white paper, etc.)
2. Click-Through Landing Page
A click-through page is a simple intermediary between your ad and the main page. The main thing when you make landing page is to create short and concise messages for potential clients that will interest them and lead to clicks.
3. Squeeze Page
The main and only purpose of squeezed pages is to collect emails for general distribution. Squeezed pages should be simple and contain dedicated headers. In addition to primary content, you need to add a link for the next step and an exit option.
4. Sales Page
Creating a sales page is a delicate and complex process as it must convince people to buy. This process requires in-depth knowledge of your customers’ needs and their stage in the sales journey. A web page length depends on what you need to add for product description. Offer detailed information about your product value.
Infomercials, as specialized landing pages, show your readers long, detailed, engaging information. It’s major to get your readers interested and encourage them to scroll and purchase.
6. Splash Page
Splash pages can be classified as the simplest and most basic types of landing pages. They provide core information with minimal text, one or more images, simple communication (yes/no, age verification, language selection, etc.).
7. Viral Landing Pages
This type helps in brand promotion, whose logo is unobtrusively placed on a landing page. Viral advertising is perceived as interactive entertainment or leisure. It can be funny videos, photography, flash games, just useful posts, etc. You can spread a viral landing page in seconds by sending a URL link on resources via email, chat, social networks, etc.
A microsite has its own URL, several web pages. Microsites look like regular websites, but they are more compact, with minimal textual content, large engaging graphics, short videos, and a lead generation form on every page. There is no superfluous information that distracts users’ attention from an offer.
Landing pages are a great addition to your website as they can help you promote specific products, services, boosting conversions.
What Makes a Good Landing Page?
When you create website landing page, it visually should be recognizable, with clear call-to-action, and, importantly, connects potential customers with something of value to them. Here are top essentials to increase the number of users clicking on a call-to-action button.
1. Be Offer-Oriented
Give clients only what they need. The focus should be on services you provide, not your brand. A product’s/service’s landing page should complement your brand.
2. Meet Customer Expectations
The content on your landing page must match users’ goals. Please provide them with what they wanted by completing the form.
3. Create Simple Forms
Make landing page with short and informative filling forms. Complex registration process bothers users. If you still cannot shorten the form, break the filling process into several stages.
4. Focus on a Specific Audience
After gathering data on a customer base that is focused on a sole offer, make a landing page that helps you segment potential customers in the future.
5. Collect Specific Information About Prospective Customers
Landing pages help you get needed data on your audience. Information received will give you insights into what clients are interested in your proposal and what prospects for your long-term relationship are in the future.
6. Provide Your Specials
While creating a good landing page, you provide a place where you can post your offers.
7. Make Your Thank You Page
With a thank you page, you build customer trust and loyalty to your brand. This acts as a positive reinforcement rewarding and encouraging customers to buy more.
8. Show Your Customers Other Offers
With your thank you page, you can achieve even greater conversions and offer customers other services/products.
Your offering may be stellar and your ads optimized, but without a good landing page, your business may inevitably suffer. But determining the basic principles of a good landing page is far from over. Your landing web page should be flawless and holistic.
How to Make the Landing Page That Will Make a Profit?
Unfortunately, there is no magic formula for creating a perfect landing page that will attract an endless stream of customers. But there are proven elements that help you with this:
1. Include Only One Proposal
It is essential to focus potential client’s attention on one proposal and option. The overabundance of offers and call-to-actions will bother users and make them abandon your product/service.
2. Provide a Unique Value Proposition
A unique selling proposition is your product’s/service’s advantages, something that steps your brand apart from competitors. Benefits are not always unique to a product. Sometimes it is standard services or a complete set of goods, but it is presented as a special free bonus.
3. Place Your Call-to-Action Buttons Through the Page
The call-to-action button should be clear, visible, and have a compelling message. You should place call-to-action buttons on the website in convenient and accessible places to increase customer engagement.
4. Create a Catchy Headline
When you make a landing page, ensure that the title will catch your customers. The headline is what makes a first impression on your offer. It must be composed so as to interest visitors and arouse the desire to further getting to know your product/services.
5. Consider Subheaders That Make Visitors Act
The secondary heading explains or expands on what is written in the main one. To keep the first heading from being too long, we put all the clarifying information in the second heading.
6. Use High-Quality Pictures
Thoughtful and high-quality images increase the conversion of landing pages. Bright pictures, clear and informative icons, exciting video materials form the basis of good landing page design and reinforce the title.
7. Explain How You Solve Customer’s Pains
“Content is King.” Without a clear explanation, customers will not be able to understand the value of your proposal and benefits they will get.
8. Use Simple Design Without Any Distractions
Create simple landing page design that matches your corporate identity. If your web page is cluttered with lots of distractions (social buttons, other suggestions, unnecessary images or videos), then this may distract and confuse users.
9. Make Your Landing Page Mobile Friendly
Based on landing page performance statistics, only about 53.3% of web traffic now comes from mobile devices. Therefore, create mobile landing page that will be just as clear, with a simple and concise design, as it is on the website.
10. Call-to-Action is a Must
The call-to-action button is an essential part of any landing page. The purpose of all other landing page’ components is to strengthen this element. Buttons should be clearly visible and contain words that encourage action. Include expressions that strengthen the will to make the desired action: “get free trial,” “promotion,” “discount,” “just for you,” “download now,” etc.
11. A/B Test Your Landing Page
Even seemingly insignificant details can affect traffic. Create at least a couple of versions of your page and compare them. With A/B testing, you can see which design converts better or what is worth paying attention to.
Remember that clearly identifying core goals to create landing page, and determining tasks that this tool solves in your advertising campaign is key to successful product promotion.
Make Landing Page Today!
Creating a good landing page is an excellent way to quickly grow your business in the dynamic market. A convenient and effective landing web page ensures a successful business running. If you are about to make landing page, then contact us without hesitation. You can also click this link to book our online consultation.