7 Tips on How to Write a Perfect App Description to Boost Downloads

5 min readOct 22, 2018

Developing an app is not enough to make a fortune from it. You should spark the users’ interest in your product. According to Google research, 48% of Americans discover new mobile apps by browsing app stores. A description is one of the top motivating factors among 71% of those who search in app stores.

To increase app downloads, you need to make your product easily discoverable in app stores. A memorable name and its informative description are crucial to achieve this. An app icon, as well as its screenshots and videos, are not less important as an app name and description.

In this article, openGeeksLab has formulated the key rules you need to follow to write a perfect description to market your mobile app and boost downloads.

1. Effective Icon Matters

There are two apps in one category with similar features. The first one has a thoughtful icon, great screenshots, and a high-quality video. The second one has a neutral icon, poorly designed screenshots, and there is no video. Which one will attract users’ attention first?

Great icon primarily drives users to click on your application. Keep in mind that it should reflect your brand and intrigue users. So design this small element carefully, make it attractive and laconic.

When designing an icon, follow app stores’ guidelines and requirements.

2. Right Name Is Everything

To make things right, focus on App Store Optimization (ASO). It allows users to find your product easily, click it, and download it. By using these methods in your marketing campaign, you can achieve great and inspiring results. Before creating name and description, check carefully particular app stores’ guidelines and specific examples to meet all the criteria.

A title is the first thing users see, so it should consist not only a name but also provide people with brief information on what your product offers. A title should be capacious and contain keywords that reflect the essence of an application so that users could easily find it. Choose a creative and understandable title. Keep it brandable, unique, mouthwatering, and stylish. Think of uncommon words and avoid widespread clichés as they don’t attract users’ attention, and are quickly forgotten. At the same time, don’t overdo it with extraordinary. A name should be also easy to pronounce. A title length is limited, so make it short enough, laconically place a name, and keywords.

For example:

Magra — Calorie Counter, Pedometer and Social Fitness Community

Users can find the app by the keywords from the title.

SolidFit Fitstack — Health & Fitness Lifestyle Manager

Laconic and informative title stands your application out from the competitive platforms.

The H Hub — A community for quality focused creators and brands

As the name suggests, the software provides services for creators and brands to cooperate in various events.

3. Perfect App Description Is a Must

Great description sells. Thus, keyword-rich content is a must. It inspires a user to click the ‘Read More’ button and then install your product.

Start creating a description from responses to these questions: ‘What your user will receive by downloading an application?”, ‘What promise of value does a product have?’

Keep in mind that an app description should define its idea as clearly as possible and tell users what problem it solves from the very first sentences. Write simply and clearly, cut out superfluous words, and avoid specific set expressions.

If your product has succeeded, e.g., got featured on the App Store or was reviewed on TechCrunch, you need to mention it.

The main description must contain 2 or 3 paragraphs where details are described. At the end of a description, there should be a list of crucial features and value proposition with a detailed but laconic explanation. The last but not the least item contains fresh updates description — new features, fixed bugs, and other in-app changes. And don’t forget about a call to action that accurately reflects what your brand offers. For example, ‘Connect with your coach through Fitstack and make working with a health coach easier than ever!’

4. Great Screenshots and High-Quality Video

Along with an app icon, name, and description, well-thought screenshots and video also play essential roles for users. These elements show value and visualize what users will receive by installing your software.

5. Focus on Accurate Category

The wrong choice of a category reduces the number of downloads as people can’t find your application easily. To get profits, you need to explore and compare categories and choose those ones that best fit users’ needs. App stores’ guidelines will allow you to avoid mistakes.

6. Inspire Users to Leave Positive Reviews

Reviews are one of the first things that users see when browsing app stores. Good reviews encourage people to download your application while bad reviews make them pass by it.

There are a lot of ways to receive good but fake reviews in a promotion. If people feel cheated, none rankings help. Users will simply abandon your product. Develop a high-quality product, build a trustful relationship with users, and inspire them to leave honest reviews. As a result, you’ll get five stars.

7. Translate Content into Different Languages

What language to choose depends on your target audience. If you create a product for the Germans, make all content bilingual — add both German and English to all texts, screenshots, and videos. Otherwise, you can lose users because they may not know the language an application content is written.

Conclusions

As you see, thoughtful title and description along with a competent promotion help to spark the users’ interest in your brand and achieve more app downloads. But your efforts will be rewarded only when your product is professionally developed and carefully designed.

If you have any further questions, please don’t hesitate to contact us.

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This article was originally published on the openGeeksLab blog.